CONSUMER PACKAGED GOODS

WHITEPAPER
Major changes are redefining the current CPG market. NTT DATA offers the steps to leadership: Commercial Excellence, Agile Supply Chain, Smart Factory, Agile Finance, Data Driven company together with the needed technology to face the changing environment and new models of production and distribution in order to achieve the best possible outcome and thus increase customer satisfaction.

CUSTOMER SEGMENTTOR
As CPG market is becoming more complex and competitive, NTT DATA has created, together with SAP BTP, Customer SegmeNTTor, an analytics-based customer segmentation that enables CPG companies to have a better understanding of customers’ needs and preferences, extends SAP capabilities and unlocks greater value from SAP investments.