NTT DATA’s Prescription Analytics Solution, delivered from the SAP Business Technology Platform (SAP Analytics Cloud), helps pharmaceutical and life sciences businesses gain greater insight on their products and markets by analyzing prescription data in the cloud and presenting the results using preconfigured dashboards.
The pharmaceutical industry has reinvented itself with biological medicines and has reduced healthcare costs for society with generics and biosimilars, but at the same time it has taken giant steps in personalized medicine and genomics.
The challenge for this industry is to complete digitization, pervasively use advanced data analysis tools and collaborate on a holistic approach to the provision of health care.
The life science industry deals in a complex environment of innovation, regulations, drug developments, etc. In this situation companies will seek to differentiate themselves with competitive advantages, using technology to digitalise their processes, breaking down silos, become more agile, and ensure they are fully integrated.